The challenges

I was hired to create Art park’s website whilst it was a startup concept. A website was integral to the business plan in securing sponsors, receiving inquiries from exhibition goers and displaying the artworks.

The solution

To keep within the startup budget I chose a templated site. The template chosen was clean, modern and monochrome to appeal to the dual target markets of corporate Australia and art buyers and to draw the attention to the art itself. I combined this ‘off the shelf’ solution with custom code to add the facility of managing the complex enquiries the site fields.