The challenges

The challenge for modern musicians is to utilise online technology to get their music ‘out there’ whilst not getting caught in the trap of relying on Myspace to promote them.

The solution

For the ‘wow factor’ I chose a Flash website, and an iPhone friendly version for apple users, geared towards the target audience of Gen Y. The website helps build a contact list for the band by offering free downloads in exchange for contact details. A permission marketing campaign has been implemented with the resulting contact list.