The challenges

The brief was to re-design an existing website to appeal more to the target market. Due to the nature of the website (promoting and accepting bookings for workshops) the user interface needed to be easy or customers to navigate and the back end simple for the client to update regularly.

The solution

The first step in this process was to help my client identify her target market and their needs; amateur photographers who desire a non-affronting expansion of their skills. A detailed brief was then sent to a graphic designer. The resulting website is soft and simple in it’s palette, down to earth in it’s copy, simple to navigate and built on a CMS (content management system) that allows for effortless updating.